guides

Learn how the web reads your site.

The tool pages are reference. These are the how-to. Each guide walks one task end to end and points to the tools that do the measuring. Start with what a crawler actually receives, or with making your entities resolvable.

Crawlers don't see what you see

Why a bot reads a different page than your browser does, and how to test what it actually gets.
Building entity-rich sites

How to make the people, products, and organizations on your site resolvable to a knowledge graph.

Learn how the web reads your site.

Crawlers don't see what you see

Building entity-rich sites